Free 10-Minute Exercise — from Get More Sales Without Losing Sleep
How much did you lose to customers who asked “how much” and went quiet?
Grab your phone. Open WhatsApp or Instagram DMs. In 10 minutes you’ll have a real number — and the exact message to get some of it back today.
What happened when Amaka did this
Amaka sells ready-to-wear clothing from Lagos. Business had been slow for three weeks, and she had ₦15,000 set aside to boost a post. Before spending it, she scrolled back 30 days and counted every chat that went quiet right after she gave a price. 34 of them. Her typical sale is ₦25,000 — so ₦850,000 had asked her a question last month and left. She sent one short message to all 34. Being deliberately conservative, say only 1 in 10 come back — that’s 3 sales, ₦75,000, in a week, from messages that cost nothing. The ₦15,000 boost she never had to run.
Amaka sells ready-to-wear clothing from Lagos. Business had been slow for three weeks, and she had ₦15,000 set aside to boost a post. Before spending it, she scrolled back 30 days and counted every chat that went quiet right after she gave a price. 34 of them. Her typical sale is ₦25,000 — so ₦850,000 had asked her a question last month and left. She sent one short message to all 34. Being deliberately conservative, say only 1 in 10 come back — that’s 3 sales, ₦75,000, in a week, from messages that cost nothing. The ₦15,000 boost she never had to run.
Illustrative case, deliberately conservative numbers — not a guaranteed result.
Before you start: scroll back through the last 30 days of your chats. You’re counting two kinds of quiet: chats that ended after you gave a price (“how much” and nothing back), and chats where they asked for your account number and then never paid. Both are covered below. Don’t judge them, just count.
What you found
Sitting in your quiet chats right now
₦0
If even 1 in 10 come back (Amaka’s real, conservative number)
₦0
For the “how much” chats that went quiet
Message 1 — send today
Message 2 — only if no reply after 2-3 days
- Never send “Are you still interested?” — it does nothing.
- Never open with a discount — it trains people to wait for one.
- After Message 2, stop. Silence after two clear messages means not this month — mark them and move on.
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